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Marketing | ELM Marketing & Events

Marketing

Turning a plan into action is my priority when supporting a business with their marketing activity. Successful business leaders often know what they want, but don’t have the time, resources or know-how to put it into action. With a plan, messaging strategy, clear KPIs and a consistent approach, I can coordinate your marketing activities to deliver you business growth.

Marketing management

  • Full-service marketing management across all company activity
  • Content creation
  • Email marketing
  • Automated workflows and communications
  • Bespoke/one-off marketing campaigns/projects
  • CRM support
  • Lead generation tools
  • Landing page builds
  • Marketing KPI monitoring

Strategy and planning

  • Marketing audit
  • Alignment of business and marketing goals
  • Integrated marketing strategy and planning
  • Content marketing strategy – Penpals consultancy
Find out more about Penpals

Case Study

The Opportunity

When given the chance to work with Norfolk Safety CIC, this seemed like a great opportunity to combine my B2B and not-for-profit sector experience. Having previously had in-house marketing support, Norfolk Safety CIC were looking for me to re-new and revive their marketing activity.

Working with the Managing Director to develop a new business plan in conjunction with a marketing strategy, we identified how my role could support their business to grow in a competitive and challenging environment.

The Task

  1. Re-new and refine Norfolk Safety’s CIC’s marketing activity
  2. Provide regular content for social media, the website and client comms
  3. Identify and help develop strategic partnerships and opportunities

The Outcome

Norfolk Safety refined its training programme and developed products that could help the business with sustainable growth. Customer comms and materials were updated to support brand awareness and give consistent messaging about CIC activities and the impact of the company’s work. Opportunities to work with other partners were developed and supported with marketing activity.

“It is a pleasure to work with Lizzie as part of RJEN’s marketing support. Lizzie is so well organised, on top of all activities and very committed to delivering high quality, outstanding work.

I highly recommend her skills, capabilities and the huge support she provides.”

Rebecca Jenkins, RJEN

Introducing Penpals

I’ve joined forces with Kamilah McDonald of BeeTheBuzz to support businesses looking for help with their content marketing strategy. With over 40 years of combined experience, we work with SMEs to help them develop a strategy to generate leads, nurture prospects and win customers.

We put the customer at the heart of every activity so that you are consistently speaking to your target audience.

Taking what you already have, not reinventing the wheel, we reorganise, repurpose and identify content what’s missing to maximise the outcome of the customer journey.

We make content marketing simpler for your business, securing you the strategic impact your marketing needs.

Our services include strategy and planning and defining audience and messaging.

Find out more